15 Qualified Appointments in 30 Days — 3 at Proposal Stage
Graham Lawes is a specialist business consultant based in Colchester, UK. We generated 15 ICP SQL-qualified appointments in the first 30 days, with 3 moving directly to the proposal stage.
Connections Accepted
Message Replies
InMail Replies
Qualified Appointments
Lawes Consultants
Lawes Consultants Limited is a specialist business consulting firm based in Colchester, Essex, with 2–10 employees and 118 followers on LinkedIn. They assist and support businesses to achieve extraordinary outcomes — turning vision into value at every stage of the journey. Founded by Graham Lawes, the firm needed a predictable stream of qualified meetings with decision-makers.
The Challenge
Graham was an expert consultant with strong delivery capability but lacked a consistent outbound channel to generate qualified meetings at scale. He needed to reach the right business owners and directors without spending all his time prospecting.
The Solution
Deploy our full LinkedIn outreach system using Graham's own profile — running 9 concurrent campaigns with Sales Navigator, automated sequences, and our SDR team booking meetings directly.
9 Campaigns Running Simultaneously
Graham's LinkedIn account connected to Sales Navigator, running 9 targeted campaigns across different ideal client segments.
Lawes Consultants — fully branded LinkedIn presence
9 active campaigns running at full capacity
Outreach Performance — The Numbers
1,706 connections sent, 260 messages delivered, 713 InMails deployed — generating a 29% message reply rate.
| Sender | Campaigns | Connections Sent | Connection Rate | Messages Sent | Message Reply Rate | InMails Sent | InMail Reply Rate |
|---|---|---|---|---|---|---|---|
| Graham Lawes | 9 | 1,706 | 286 (16.8%) | 260 | 78 (29.0%) | 713 | 75 (10.5%) |
Real Conversations, Real Bookings
Every interested reply was handled by our SDR team — qualifying prospects, exchanging availability, and booking meetings via Calendly and Zoom.
Meeting conversations with qualified business owners
Prospects booking directly through Calendly links
15 Qualified Meetings. 3 at Proposal. 30 Days.
SQL-qualified appointments
Moved to proposal stage
Message reply rate
In just 30 days, Graham went from inconsistent prospecting to a fully booked diary. 15 qualified meetings were booked, with 3 prospects moving directly to the proposal stage — proving that systematic LinkedIn outreach delivers predictable, high-quality pipeline for specialist consultants.
The Winning Formula
Multi-Campaign Strategy
9 campaigns running simultaneously meant Graham was reaching different ICP segments at scale — maximising coverage across his target market.
Sales Navigator Precision
Every outreach was precisely filtered to reach business owners and directors who matched Graham's ideal client profile.
High Reply Rates
A 29% message reply rate and 10.5% InMail reply rate show that personalised, well-timed outreach consistently outperforms generic approaches.
Rapid Pipeline Generation
3 proposals within 30 days demonstrates the speed at which LinkedIn outreach can move prospects from cold connection to commercial conversation.
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