B2B lead generation agency

    A B2B lead generation agency that delivers meetings, not lists

    A spreadsheet of 'leads' doesn't pay anyone. We find your buyers on LinkedIn, our dedicated SDRs start and run the conversations, qualify every prospect and book attended sales meetings into your calendar. You pay per attended meeting.

    No-show appointments replaced ICP-qualified appointments LinkedIn-only outreach
    $150–$250

    Per attended, qualified meeting

    10–100

    Meetings per campaign package

    ~7 Days

    Brief to live outreach

    US · CA · EU

    Core markets served

    The model

    Lead generation that ends on your calendar

    Traditional lead generation stops at a name and an email address. Ours carries on through the conversation, qualification and booking, until the buyer shows up.

    01

    Define who counts

    We agree your ideal customer, disqualifiers and the exact criteria a meeting must meet to count towards your package.

    02

    Build the target list

    Accounts and decision makers are selected on role, industry, size, geography and buying signals like hiring, funding or expansion.

    03

    Start real conversations

    Dedicated SDRs reach out on LinkedIn with short, relevant messages you approve, and follow up until there's a clear yes or no.

    04

    Qualify and book

    Interested prospects are checked against your criteria, then booked straight into your calendar with the context your closer needs.

    05

    Count only attended

    Reminders protect attendance. No-shows and out-of-scope meetings are replaced at no cost.

    Why buyers switch to us

    What you get that list-based lead generation can't give you

    Outcome pricing

    Fixed packages priced per attended meeting, from $2,500 for 10 to $15,000 for 100.

    Qualified before you see it

    Every meeting has passed the role, fit, problem and timing checks you agreed in your brief.

    Humans in every conversation

    Dedicated SDRs on their own LinkedIn accounts handle replies, objections and follow-ups.

    Live client portal

    Track every interested lead, booked call and outcome, and rate each meeting.

    No cold email risk

    LinkedIn only, so your domain reputation and deliverability are never touched.

    Built for niches

    Playbooks for SaaS, agencies, consultancies, coaches, HR, AI, recruitment and financial services.

    We're the right lead generation partner if you are:

    Start your campaign
    A B2B SaaS or AI company that needs demos with budget holders
    A marketing, creative or development agency chasing retainers
    A consultant or consultancy selling high-ticket engagements
    An executive, leadership or business coach selling to companies
    An HR tech, HR consultancy or PEO selling to growing companies
    Any B2B firm with a closer ready and a deal size above about $3,000

    Inside your client portal

    Watch every appointment arrive, live

    Every campaign comes with your own workspace: appointments, conversations and results, updated as they happen.

    appointmentsetters.us/portal
    Home screen in the AppointmentSetters client portal

    Your delivery at a glance

    Your next call, appointments delivered against your package, no-shows and replacements, all on one screen.

    appointmentsetters.us/portal
    Appointments screen in the AppointmentSetters client portal

    Every booked and attended call

    Date, time, Zoom or Google Meet, the Virtual SDR who booked it, plus your outcome, star rating and feedback.

    appointmentsetters.us/portal
    Inbox screen in the AppointmentSetters client portal

    Read the conversations that matter

    Only interested and booked leads, with the full LinkedIn thread so you walk into every call prepared.

    Free account · no card needed · screens show our demo workspace with example data

    Questions we'd normally answer on a demo call

    What is a B2B lead generation agency?

    An outside team that finds and engages potential business buyers for you. Some deliver contact lists or form fills; we go further and deliver attended, qualified sales meetings booked into your calendar.

    Is appointment setting the same as lead generation?

    Appointment setting is the part of lead generation that finishes the job: it turns an interested prospect into a confirmed meeting. Buying meetings instead of leads moves the conversion risk from you to the agency.

    How much does B2B lead generation cost?

    With us, $150–$250 per attended meeting depending on package size. Many agencies charge monthly retainers of several thousand dollars regardless of results.

    Which industries do you generate leads for?

    B2B SaaS, AI companies, agencies, consultancies, coaches, HR tech and HR services, recruitment, financial services, IT and managed services, events and logistics.

    Do you use cold calling or cold email?

    No. All outreach happens on LinkedIn, run by our dedicated SDRs.

    Qualification standard

    What counts as a qualified appointment?

    Before launch we agree the criteria that determine whether an appointment counts toward your allocation. Nothing is decided after the fact.

    Attended only — no-shows don't count

    If a prospect fails to attend, the appointment does not count against your allocation and is replaced free of charge. We target full delivery within 30 days of campaign launch and keep the campaign running at no additional campaign fee until your allocation is fulfilled, subject to the service agreement.

    Criteria we agree with you

    • Geography — the countries or regions agreed for the campaign
    • Industry — the sectors your offer is built for
    • Company size — headcount or revenue bands you sell into
    • Role and seniority — the job titles able to buy
    • Business type — the kind of company that fits your offer
    • Any additional criteria agreed before launch

    One package = one campaign

    One campaign is one offer, one agreed ICP, one market, one language and one booking destination. Launching into a second market or selling a different service is a second campaign.

    Real results

    B2B appointment setting case studies

    Real campaigns, real numbers, real attended appointments — across consulting, financial advice, events and agencies.

    Filter by niche

    What clients say about our appointment setters

    "They helped us streamline our outbound process, saving our team 10+ hours a week. They also refined our positioning, which resulted in closing the biggest client in our niche."

    D

    Doug Sapir

    CEO, Interview Army

    "After working with a lead generation agency and getting no results, they helped us find our market fit and book calls with qualified leads. Their approach is different and it's clear they have deep experience with B2B business development."

    J

    Jelle Kunen

    Founder, Roosevelt Recruitment

    "Before working with them, we ran our own campaigns and got decent results, but nothing like this. Their team helped us secure qualified meetings within the first few weeks. Simple, effective, no overcomplicating."

    E

    Emily Landon

    Founder, The Crypto Recruiters

    Ready to build pipeline?

    Buy the appointments. We'll build the team behind them.

    Choose your campaign size and start onboarding today. No mandatory demo.

    ✓ Attended appointments only✓ Target launch within 7 days✓ No monthly retainer

    One package = one campaign. Need another market? Add another campaign.