Buyer's guide

    Your eight questions, answered — with the evidence behind each one.

    How we find, qualify and book the right people for your agency, what we guarantee, what happens when a call is wrong, and whether the numbers work for your business.

    1. Acquisition method1 / 8
    01Acquisition method

    “How do you find prospects, choose the audience, run outreach and start conversations?”

    The short answer

    LinkedIn only — no cold email. We build a precise audience in Sales Navigator, reach it through a network of warmed Virtual SDR profiles, and let AI plus human setters turn replies into qualified, attended conversations.

    Step 1

    Written ICP

    Titles, seniority, headcount, industry, geography and exclusions agreed in writing before launch.

    Step 2

    Sales Navigator build

    Lists built and layered with growth, hiring and activity signals, then de-duplicated against your CRM.

    Step 3

    Virtual SDR profiles

    Multiple warmed, verified LinkedIn profiles send connection requests inside safe daily limits.

    Step 4

    AI + human conversations

    AI Appointment Setters reply in minutes; our human team reviews intent and steers every warm thread.

    Step 5

    Booked into your calendar

    Only after qualification. Confirmations and reminders are sent in the prospect's time zone.

    1,000

    Connection requests per campaign month

    Multiple

    Warmed Virtual SDR profiles sharing the load

    A/B/C/D

    Message angles tested in parallel from day one

    Next: Qualification beyond ICP
    02Qualification beyond ICP

    “How do you establish genuine interest, growth ambition, financial capacity and authority?”

    The short answer

    ICP fit only gets someone into the list. To reach your calendar they also have to show interest, timing, budget awareness and authority — checked in the conversation and then by a human against your written criteria.

    Genuine interest

    The prospect states the problem in their own words in the thread. No stated problem, no booking — and that reply is saved on the record for you to read before the call.

    Verified by: Conversation

    Growth ambition

    Targeted on headcount growth, hiring velocity, funding and recent role changes, then confirmed with a timing question: next 30 days, or next quarter?

    Verified by: Targeting data + conversation

    Financial capacity

    Company size and revenue bands filter the list. Your investment level is stated as a fact before booking, so nobody arrives surprised that it is a paid engagement.

    Verified by: Targeting data + stated price

    Decision authority

    Seniority is set title-by-title (Founder, CEO, MD, CMO, Head of Growth). Influencers without sign-off are excluded or flagged before they reach your calendar.

    Verified by: Targeting + human review

    The five gates

    1. Targeting fit
    2. Problem confirmation in conversation
    3. Authority and budget awareness
    4. Human review before your calendar
    5. Attendance
    Your calendar

    Anything that fails a gate is rejected internally and never counts against your package.

    Next: Agency experience
    03Agency experience

    “What experience do you have acquiring clients for marketing agencies?”

    The short answer

    Our closest comparables are agency and marketing-services clients selling a retained service to founders and senior marketers — the same buyer, the same sales motion. The full campaigns behind every number are published.

    Who we target for agencies

    Founders, CEOs, CMOs and Heads of Growth at companies with an active marketing budget and growth signals.

    What resonates

    Outcome-led angles (pipeline, CAC, lead quality) and specific proof — not 'full-service digital agency' messaging.

    What we exclude

    Other agencies, freelancers, consultants and anyone likely to pitch you back — removed before launch.

    Next: Attended guarantee
    04Attended guarantee

    “Do you guarantee meetings that actually take place — not just bookings?”

    The short answer

    Yes. Every package is sold in Attended Appointments. A booking that doesn't show costs you nothing — we replace no-shows free until the full number of attended meetings is delivered.

    Booked

    Qualified and human-reviewed

    Confirmed

    Confirmation and invite sent

    Reminded

    Reminders before the call

    Attended

    Only now does it count

    No-show?

    It does not count towards your package. We rebook or replace it free, with no cap on replacements.

    Replaced free

    Attended

    is the unit you pay for — not booked

    70–85%

    typical show rate we plan around (our risk, not yours)

    In writing

    the guarantee sits in your agreement and invoice

    Next: Unqualified meetings
    05Unqualified meetings

    “What happens if a meeting is the wrong person, has no budget or no genuine interest?”

    The short answer

    If it doesn't match the criteria we agreed in writing, it doesn't count and we replace it. Then we find which layer failed — targeting, messaging or qualification — and fix it within 48 hours.

    Wrong person

    How we stop it

    Titles, seniority and exclusions are checked at human review before the invite is sent.

    If one slips through

    Score it wrong-fit in the portal. It doesn't count, and a replacement is booked.

    No budget

    How we stop it

    Your price is stated in the conversation before booking, and size/revenue bands filter the list.

    If one slips through

    Flag it with a note. It's replaced, and we tighten the size and revenue filters.

    No genuine interest

    How we stop it

    No stated problem, no booking — the prospect's own words are on the record for you.

    If one slips through

    Replaced free, and we rewrite the angle that attracted curiosity instead of intent.

    The correction loop

    1. 01

      You score every call in the portal

    2. 02

      Any call you score as wrong-fit is replaced

    3. 03

      We diagnose which layer failed

    4. 04

      New lists and copy inside 48 hours

    5. 05

      Written review at 5 calls, then at 10

    Next: Controlled pilot
    06Controlled pilot

    “Can I trial this on a smaller scale before committing to an ongoing programme?”

    The short answer

    Yes — the Starter package is the controlled pilot. 10 attended appointments, one-time $2,500, no ongoing retainer. You only scale up once the calls have proven themselves.

    Recommended pilot

    Starter · Prove the channel

    $2,500

    One-time · 10 attended appointments · $250 per attended call

    • One campaign, one tightly defined ICP
    • Messaging approved by you before anything sends
    • Written review at 5 attended calls, then at 10
    • No-shows and wrong-fit calls replaced free
    • No retainer, no auto-renewal

    Scale only when it works

    10
    25
    50
    100

    Starter

    $2,500

    $250/call

    Pro

    $5,625

    $225/call

    Elite

    $10,000

    $200/call

    Enterprise

    $15,000

    $150/call

    Bar height = attended appointments. Cost per attended call falls as you scale — but nothing past the pilot is committed up front.

    Next: Commercial sustainability
    07Commercial sustainability

    “Does the acquisition cost make sense against my client value and conversion rate?”

    The short answer

    Let's use your numbers, live. For most agencies one retained client covers the whole pilot — everything after that is margin. We don't quote your close rate as ours, but we make it measurable from the first call.

    Your inputs

    Package
    Your close rate on attended calls15%
    1%50%

    What it means

    Client lifetime value

    $15,000

    Clients won

    1.5

    Cost per new client

    $1,667

    Return on spend

    9.0×

    Investment (Starter)$2,500
    Client revenue generated$22,500

    Break-even: 1 client — a 1.7% close rate on 10 attended calls.

    Illustrative only. Uses your figures and the package's guaranteed attended appointments; excludes upsells and referrals.

    Next: Consistent buying intent
    08Consistent buying intent

    “How do you stop my calendar filling with people who are not realistically buying?”

    The short answer

    We deliberately book fewer of the replies. Only 10–20% of people who reply make it to your calendar, and your ratings on every call feed straight back into who we target and what we say next.

    Planning funnel

    Connection requests sent1,000
    Connections accepted20–35%
    Reply rate on accepted15–35%
    Booked from replies10–20%
    Show rate on booked70–85%

    Expected ranges from live campaigns, not promises — your package guarantees attended appointments, so the funnel is our risk.

    The quality loop

    01

    You rate every call

    Outcome + star rating in the portal, two clicks.

    02

    We diagnose the layer

    Targeting, messaging or qualification.

    03

    Fix live in 48 hours

    New segments, filters, disqualifiers and angles.

    04

    Checkpoint at 5 and 10

    Written review of what booked, attended and closed.

    Intent signals we prioritise: recent role changes, headcount growth, funding, hiring, and LinkedIn activity in the last 30 days.

    Recommended next step

    Start with a controlled 10-call pilot. Judge us on attended calls, not promises.

    1. Sign the agreement

    Master agreement, signed online in two minutes.

    2. Complete the brief

    ICP, offer, exclusions and booking link.

    3. Live within 7 days

    Messaging approved by you, then launch.