How to choose the best appointment setting company for B2B.
Most appointment setting firms sell activity: calls made, emails sent, meetings 'booked'. The top appointment setting companies sell meetings that actually happen with buyers who fit. Use these eight checks to compare any provider — including us.
Checks every top firm should pass
Attended appointments in 30 days on Starter/Pro
From signed brief to live outreach
Per attended appointment, fixed up front
8 questions that separate the top appointment setting companies from the rest
Ask every provider on your shortlist the same questions, in writing, before you sign.
Do you count attended meetings or just bookings?
A booked call that no-shows is worth nothing. The best firms only count meetings that take place and replace no-shows free. Ask for that in the contract.
Is 'qualified' defined in writing before launch?
Role, seniority, company size, geography and the problem a prospect must confirm should be agreed up front — and anything outside it should not count toward delivery.
Which channel do you use, and whose reputation is at risk?
Bulk cold email can damage your sending domain. LinkedIn outreach from managed, warmed profiles reaches decision-makers without touching your inbox reputation.
Who handles the replies — software or people?
AI replies in minutes; humans judge intent. Top providers combine both, so speed never costs you a warm prospect and quality is checked before anything is booked.
Can I approve the messaging?
You should sign off the ICP, positioning and every sequence before a single message is sent, and see A/B/C/D variants tested as the campaign runs.
What is the price, and is it fixed?
Retainers with no delivery target shift all risk to you. Look for a fixed price for a defined number of attended appointments, agreed before launch.
How fast does it start, and what's the delivery window?
Ask for the days to live outreach and the window for delivery. Ours is about 7 days to launch, with 10–30 attended appointments typically delivered within 30 days on smaller packages.
Can I see live results and real case studies?
A client portal with every conversation, stage and attended meeting — plus named case studies — is the clearest proof a provider delivers what it sells.
Where AppointmentSetters stands on each check
Attended appointments only
We count meetings that happen. No-shows and out-of-scope prospects are replaced free until your number is delivered.
Written qualification
Five qualification gates agreed before launch, so 'qualified' means the same thing to both sides.
LinkedIn, never cold email
Multiple warmed Virtual SDR profiles with Sales Navigator reach your exact ICP. Your domains are never used.
AI + human setters
AI Appointment Setters reply in minutes; our human team reviews intent on every warm thread before booking.
Full transparency
You approve all messaging and see every conversation, stage and appointment live in your client portal.
Fixed, one-time pricing
$2,500 for 10, $5,625 for 25, $10,000 for 50 or $15,000 for 100 attended appointments. No retainer.
Red flags when comparing appointment setting firms:
Start your campaignQuestions we'd normally answer on a demo call
What makes an appointment setting company the best?
Accountability for outcomes. The best appointment setting companies guarantee attended meetings, define qualification in writing before launch, let you approve messaging, price a fixed number of appointments up front and show every conversation in live reporting.
Who are the top appointment setting companies for B2B?
The top B2B appointment setting companies combine a precise ICP, a channel decision-makers actually use, fast reply handling and an attended-meeting guarantee. AppointmentSetters is built around exactly that: LinkedIn outreach from managed Virtual SDR profiles, AI plus human setters, and 10–100 attended appointments per campaign at a fixed price.
Which appointment setting company delivers fastest?
Speed depends on setup time and channel. AppointmentSetters launches outreach in about 7 days and typically delivers 10–30 attended B2B appointments within 30 days on Starter and Pro packages, because multiple LinkedIn profiles and AI setters run conversations in parallel.
How much do appointment setting companies charge?
Models vary: monthly retainers, pay-per-meeting and fixed packages. AppointmentSetters charges $150–$250 per attended appointment as a one-time package — $2,500 for 10 up to $15,000 for 100.
Is outsourcing appointment setting better than hiring an SDR?
For most growing B2B teams, yes. An in-house SDR costs $60k–$95k a year plus tools and takes months to ramp. An outsourced appointment setting company converts that into a fixed price for a defined number of attended meetings, live in days.
Do you work with companies outside the US?
Yes. We run campaigns into the United States, Canada, the UK, Europe and other B2B markets where buyers are active on LinkedIn.
This checklist is written by AppointmentSetters. We publish the criteria so you can hold every provider — us included — to the same standard. See the full walkthrough on our process page and real results in our case studies.
What counts as a qualified appointment?
Before launch we agree the criteria that determine whether an appointment counts toward your allocation. Nothing is decided after the fact.
Attended only — no-shows don't count
If a prospect fails to attend, the appointment does not count against your allocation and is replaced free of charge. We target full delivery within 30 days of campaign launch and keep the campaign running at no additional campaign fee until your allocation is fulfilled, subject to the service agreement.
Criteria we agree with you
- Geography — the countries or regions agreed for the campaign
- Industry — the sectors your offer is built for
- Company size — headcount or revenue bands you sell into
- Role and seniority — the job titles able to buy
- Business type — the kind of company that fits your offer
- Any additional criteria agreed before launch
One package = one campaign
One campaign is one offer, one agreed ICP, one market, one language and one booking destination. Launching into a second market or selling a different service is a second campaign.
Buy attended appointments.
We build everything behind them.
Choose 10, 25, 50 or 100 qualified attended appointments. Every package includes the Virtual SDR Network, targeting, outreach infrastructure, AI appointment setting and campaign management.
Bookings that show up, not raw leads
We refill until your number is hit
Criteria agreed before launch
No monthly retainer
Starter
10 Attended Qualified Appointments
$250 per attended appointment
Best for: Founders validating a new offer or market
No demo required · start in 7 days
What's included
Pro
Save $25025 Attended Qualified Appointments
$225 per attended appointment
Best for: Teams with 1–2 closers wanting steady pipeline
No demo required · start in 7 days
What's included
Elite
Most Popular50 Attended Qualified Appointments
$200 per attended appointment
Best for: Sales teams that can handle daily meetings
No demo required · start in 7 days
What's included
Enterprise
Best Value100 Attended Qualified Appointments
$150 per attended appointment
Best for: Established teams running a high-volume campaign
No demo required · start in 7 days
What's included
Everything you'd normally ask on a demo call
You don't need a call to get started. Here are the answers most clients want before they buy.
What counts as an attended qualified appointment?
A decision-maker who matches your ICP, agreed to a call, showed up and stayed for the conversation. No-shows and mismatches are replaced free.
What exactly do the four plans include?
Starter is $2,500 for 10 attended qualified appointments ($250 each). Pro is $5,625 for 25 ($225 each). Elite is $10,000 for 50 ($200 each). Enterprise is $15,000 for 100 ($150 each). Every package covers one campaign and includes the Virtual SDR Network, targeting, outreach, AI appointment setting and campaign management. Attended appointments only — no-shows don't count and are replaced free.
What does the 3-months-upfront option change?
Switching a plan off 'Pay in full' bundles three months together: you get 3× the appointments and $25 off every attended appointment. Starter becomes 30 appointments, Pro 75, Elite 150 and Enterprise 300.
How fast do the appointments arrive?
Campaigns go live within 7 days. Most clients see their first meetings inside 10–14 days and a steady flow from week 3.
Which channel do you use?
LinkedIn — exclusively. Every touch, conversation, follow-up and booking happens inside LinkedIn, where your buyers already are and where replies still land. No cold email, no cold calling, no spray-and-pray.
Do I need my own LinkedIn profiles or software?
No. We deploy the Virtual SDR Network — real ID-backed LinkedIn SDR profiles, Sales Navigator, outreach tooling, lead lists and copy — all included in the price.
Who actually speaks to the leads?
Our AI Appointment Setters. Each one is a trained, expert-level agent that performs like a top 1% setter — it learns your business from your website, your onboarding form and live social signals, so it speaks your language, knows your offer and handles objections with the confidence of someone who's sold it for years. It replies in seconds instead of hours, runs hundreds of conversations at once, never forgets a follow-up and never has an off day — then books qualified meetings straight into your calendar. All of it on LinkedIn, with our team overseeing every booking.
Which countries do you book meetings in?
The US, Canada, the UK and across the EU — booked in your prospect's timezone and yours.
What if the appointments don't convert?
We hand over call recordings, objections and lead notes so you can tighten the offer — and we refine targeting and messaging weekly at no extra cost.
Which industries and deal sizes work?
Any B2B offer where your buyer is reachable on LinkedIn — early stage to mid-market, any deal size.
Can I scale up or change plan later?
Yes. Move up a tier or add Virtual SDR profiles whenever you want more volume. There is no lock-in — plans are bought as appointment packages.
How do I get started without a call?
Pick a plan, complete the short onboarding form, and we confirm your ICP and go live. A call is optional, not required.
How do payments work?
One-time invoice for your chosen package, paid securely by card or bank transfer. No hidden fees, no monthly retainer.
One package = one campaign
One offer. One ICP. One market.
A campaign is one primary offer, one agreed ICP, one market or country, one language and one booking destination. Distinct markets or unrelated services are run as separate campaigns so each one gets its own targeting, messaging and SDR capacity.
Launching into multiple markets?
Add another campaign
Compare all four plans
| Feature | Starter | Pro | ElitePopular | Enterprise |
|---|---|---|---|---|
| Attended Qualified Appointments | 10 | 25 | 50 | 100 |
| One-time Investment | $2,500 | $5,625 | $10,000 | $15,000 |
| Cost Per Attended Appointment | $250 | $225 | $200 | $150 |
| No Shows Replaced | ✓ | ✓ | ✓ | ✓ |
| ICP-Qualified Appointments | ✓ | ✓ | ✓ | ✓ |
Case studies from clients we book meetings for
Real campaigns, real numbers, real attended appointments — across consulting, financial advice, events and agencies.
Filter by niche
Featured clients
What our clients say
"They helped us streamline our outbound process, saving our team 10+ hours a week. They also refined our positioning, which resulted in closing the biggest client in our niche."
Doug Sapir
CEO, Interview Army
"After working with a lead generation agency and getting no results, they helped us find our market fit and book calls with qualified leads. Their approach is different and it's clear they have deep experience with B2B business development."
Jelle Kunen
Founder, Roosevelt Recruitment
"Before working with them, we ran our own campaigns and got decent results, but nothing like this. Their team helped us secure qualified meetings within the first few weeks. Simple, effective, no overcomplicating."
Emily Landon
Founder, The Crypto Recruiters
Buy the appointments. We'll build the team behind them.
Choose your campaign size and start onboarding today. No mandatory demo.
One package = one campaign. Need another market? Add another campaign.