Lead Generation for Consultants: Booking Discovery Calls With Decision Makers
Most consultants grow on referrals and repeat work. It's a great channel until it isn't: a big engagement ends, the network goes quiet, and there's nothing in the pipeline for the next quarter. A structured outbound channel fixes the feast-and-famine cycle.
Who buys consulting
Depending on your speciality: CEOs and founders, COOs, CFOs, CMOs, CTOs, heads of transformation, or department heads with budget. The buyer is almost always senior, busy and sceptical of being sold to.
Why LinkedIn works for consultants
Senior buyers keep their LinkedIn profiles current, which makes targeting by role, company size and situation precise. A peer-level conversation there feels like networking rather than cold selling.
The consulting outreach playbook
**Lead with a point of view.** Share a sharp observation about their industry or situation, not a capabilities deck. **Target triggers.** New leadership, funding, M&A, expansion, restructuring and regulatory change all create consulting demand. **Qualify early.** Confirm the problem, the owner, timing and that external help is an option. **Book a diagnostic, not a pitch.** A 30-minute conversation about their situation converts better than a sales meeting.
What it costs vs what a client is worth
If a typical engagement is worth $20,000 or more, one new client pays for a 10-meeting package at $250 per attended meeting many times over.
Fractional executives and independent consultants
The same playbook works for fractional CFOs, CMOs, COOs and CTOs. The target is usually founders of 10–200 person companies who need senior expertise without a full-time hire.
How we help consultancies
Our dedicated SDRs run LinkedIn conversations with the decision makers you define, qualify them against your criteria, and book attended discovery calls into your calendar. You approve every message, see every conversation in your client portal, and pay only for calls that happen. See our consulting playbook for the details.
Appointment setting by region
- B2B appointment setting agency
How our agency model works and what you get in each package.
- B2B appointment setting in the USA
US-focused targeting, time zones and compliance.
- B2B appointment setting in the UK
UK market targeting and GDPR-compliant LinkedIn outreach.
Choose your appointment package
- Starter — 10 attended appointments
$2,500 one-time, $250 per attended appointment.
- Pro — 25 attended appointments
$5,625 one-time, $225 per attended appointment.
- Elite — 50 attended appointments
$10,000 one-time, $200 per attended appointment.
Related reading
Frequently asked questions
How do consultants get clients without referrals?
By running a targeted outbound channel: identify decision makers in a buying moment, start a relevant conversation on LinkedIn, qualify, and book a diagnostic call.
Do you work with fractional executives?
Yes. Fractional CFOs, CMOs, COOs and CTOs are a strong fit because their buyers — founders of growing companies — are very reachable on LinkedIn.
Ready to Fill Your Calendar?
Get 10–100 qualified B2B meetings per month with our done-for-you appointment setting service.
Start Your Campaign