B2B Lead Generation for HR Tech, HR Consultancies and PEOs

HR technology and HR services are crowded markets. CHROs and HR directors are pitched constantly, and most cold outreach to them is ignored. The companies that win aren't louder; they're better timed.

The HR buying triggers

**Headcount growth** — crossing 50, 100 or 250 employees breaks spreadsheets and informal processes. **Funding** — new capital means hiring plans and investor pressure for proper HR. **New HR leadership** — a new CHRO or HR director reviews the stack in their first 90 days. **Expansion** — new states or countries bring compliance and payroll complexity. **Open HR roles** — a company hiring its first HR manager is about to buy tools and advice.

Who to target

In smaller companies, the founder, CEO or COO often owns HR decisions. In mid-market and enterprise, it's the CHRO, VP of People, HR director or head of total rewards. Match the buyer to company size before you write a single message.

What works on LinkedIn

Short, specific messages that reference the trigger: 'Saw you've opened two new US states this year — how are you handling multi-state payroll?' One question, no attachment, no demo request in the first message.

Qualification for HR offers

Check company size, current system or provider, contract renewal timing, decision owner and the specific pain. Meetings with the right people at the right time close; meetings with curious HR coordinators don't.

How we help HR companies

We build target lists on headcount growth, funding, new HR leadership, expansion and open HR roles. Our dedicated SDRs run the LinkedIn conversations, qualify against your criteria and book attended meetings with the decision owner. You approve every message and pay per attended meeting, from $2,500 for 10.