Appointment Setting Services: A Buyer's Checklist of 12 Questions to Ask Before You Sign

Most appointment setting services look alike from the outside. They all promise qualified meetings, experienced SDRs and a dashboard. The differences show up in the contract and in the first month of the campaign. These twelve questions will help you see them before you sign.

Guarantees and pricing

1. 1What exactly is guaranteed? Messages, leads, booked meetings or attended calls? Only attended calls are a result you can take to your board.
2. 2Who defines a qualified appointment? It should be criteria you approve in writing, such as title, company size, industry and region.
3. 3What happens if the target is missed? The answer you want is that the provider keeps working at no extra cost.
4. 4Are no-shows counted? They should be replaced, not billed.
5. 5How is pricing structured? A known price per attended appointment is easier to judge than a retainer.
6. 6Is there a minimum term or automatic renewal? Ideally neither.

At AppointmentSetters, only attended appointments with buyers who match your approved criteria count, no-shows are replaced, and there is no retainer or minimum term.

Lists and messaging

1. 1Where do lists come from? For B2B, LinkedIn Sales Navigator is the most accurate source of who holds a role today. Ask how lists are filtered and what is excluded.
2. 2Can you approve every list and message? You should see the actual searches and copy before launch, with the option to change any single message.
3. 3Who sends the messages? Real people on real accounts protect your brand. Ask whether dedicated SDRs handle replies personally.

appointmentsetters.us/portal

Visibility and improvement

1. 1Can you see live conversations? A monthly PDF is not enough. You should be able to read every interested lead's thread.
2. 2How is your feedback used? Look for a process where your ratings after each call change who gets targeted next.
3. 3How often are audiences refreshed? Lists go stale. Fresh audiences every month keep reply quality high.

appointmentsetters.us/portal

How we answer the checklist

Our appointment setting services are built around these answers. We sell one-time packages of 10 to 100 attended appointments, from $250 down to $150 per call. You approve every Sales Navigator list and every message in your portal. Dedicated SDRs run the outreach on their own LinkedIn accounts. You see every warm conversation, rate every call, and we rebuild audiences every month from your feedback. We aim to complete each package within 30 days of launch and keep working until it is delivered.

Packages are paid upfront and are not refundable once the work starts, which we explain clearly before you sign. If you would like to see the whole process first, our step by step walkthrough shows every screen.